Fundraising Campaigns 101: Defining Your What, Why, and How
Presented By Andrean Sawyer, President of P.E.R.K. Consulting
This introductory training is designed to equip nonprofit leaders with the foundational tools needed to plan and execute effective fundraising campaigns. Participants will learn how to clearly articulate their campaign purpose, develop a compelling case for support, and select fundraising strategies that align with their organization’s size and capacity. The session will focus on practical framework and actionable guidance participants can apply immediately.
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New Portal Navigation with Mighty Cause
Monday, February 2nd
10 a.m. - 11 a.m. | Virtual
Join the Mightycause team for a live hosted webinar to learn more about getting started with registration and setup for Midlands Gives 2026! Topics covered:
- How to register
- How to access your organization dashboard
- How to update your organization administrators
- How to edit your organization page
- What support resources are available for Midlands Gives
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Beth Ruffin, Founder & CEO of The Everyday Inclusionist
Capturing the Power of Storytelling with Beth Ruffin, Founder & CEO of The Everyday Inclusionist
Thursday, February 19
10 a.m. - 11 a.m. | Virtual
This training focuses on effective nonprofit storytelling and teaches organizations to capture and share compelling stories that drive donor engagement. Details cover when and where to capture stories, tips for authenticity, how to adapt stories across different platforms, common mistakes to avoid, and ethical considerations around storytelling. It concludes with strategies specifically for Midlands Gives campaigns, emphasizing that effective storytelling connects individual impact to organizational mission while maintaining dignity and agency for the people whose stories are shared.
At the conclusion of this training, participants will be able to:
- Articulate why storytelling is essential for nonprofit fundraising and engagement
- Identify and capture compelling stories within their organizations
- Apply authentic storytelling frameworks to their Midlands Gives campaign
- Develop a consistent narrative strategy across multiple platforms
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Midlands Gives - Fundraising on the Mightycause Platform
Thursday, February 26
10 a.m. - 11 a.m. | Virtual
Join the Mightycause team for a live hosted webinar to learn more about getting started with fundraising for Midlands Gives 2026! Topics covered:
Learn to use Mightycause’s peer-to-peer fundraising tools
Understand how to leverage matching grants
Strengthen your Midlands Gives fundraising campaign
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Hailey Evans, MBA, CEO of EPIC Impact
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EPIC Impact: Transform Your Message Into a Movement
Tuesday, March 3
10 a.m. - 11 a.m. | Virtual
This high-impact, hands-on workshop is built from Hailey Evans’ work with hundreds of nonprofit leaders who want to communicate with more clarity, confidence, and connection. Based on her best-selling book "EPIC Impact: Transform Your Message Into a Movement", this session empowers mission-driven professionals to craft compelling messages, streamline content creation, and activate their communities—using the proven EPIC Communication Framework and smart AI tools that save time and elevate impact. The skills you gain can be used to create & strengthen your brand story and Midlands Gives profile.
At the conclusion of this training, participants will be able to:
- Clarify messaging using the EPIC Communication Framework
- Use AI tools to accelerate content creation and ensure message consistency
- Use story-based, strategy-driven content workflows to create & share emotionally resonant stories that mobilize support