New Morning

New Morning's mission is to transform healthcare in partnership with communities, providers, and patients to ensure that everyone can obtain high-quality sexual and reproductive health services.

New Morning, a non-profit headquartered in Columbia, works to provide all South Carolinians access to information about family planning and equitable access to high-quality contraceptive services. New Morning's goal is to increase intended pregnancies while reducing unintended pregnancies. The program removes barriers to quality contraceptive care by: sustaining a partner network of 120+ clinics to provide counseling and access to all FDA-approved contraceptive methods, implementing a training program to support providers in developing/maintaining competency to provide contraceptive services and providing access to medically accurate family planning information via the NoDrama.org public education website. The statewide program supports women in need of subsidized care (low-income, uninsured, and underinsured), allowing them to pursue an education, a career, and plan a family on their terms, giving them the freedom to shape their own futures. Since the program launched in 2017, there have been significant improvements for women in South Carolina. From 2017-2022, there has been a 58% decrease in births from unwanted pregnancies and a 28% increase in births from intended pregnancies.

Testimonials

A Midlands healthcare shared the following after a visit with a young first-time mother. "The young mother's body language spoke volumes. Fear, apprehension, and worry was apparent on her face. As we discussed birth control options, the new mother shared she would like an IUD, but did not have the money for the method. She was uninsured. Being able to inform this patient that a long-acting reversible contraceptive method could be provided to her at no cost, the look of relief took over."